Rufus Greenbaum
Welcome to my website


Sales and Marketing Manager
with successful international experience
in managing People, Products, and Sales
in fast-growth companies


Consultant                                                                       Current
Sales, Marketing & Business Development across Europe
Work includes Sales Representation, Consultancy and hands-on Interim Management
Projects include:
            Business Development for a UK University
            Business Development, Europe for a USA Biometrics company
            Business Development, UK for an Israeli Fiber Optics company
            Consulting to the MBO team for a Telecoms software company rescue
            Running a Sales & Marketing team of 12 people for a Telecoms company
            Advising 2 internet software companies about merging their businesses
            Advising a database software company about re-vamping their product
StarVox, Inc                                                                    October 1998 – June 2001
European Sales Director
StarVox was a Silicon Valley software company making Telecom systems for Fortune-500 companies to enhance their Telecommuter and Mobile Worker programs.
Responsible for all the business in Europe. Initially managed the sales of the products to
End Users ( Fortune-500 ). Initiated the company-wide change in the business model to develop significant OEM partnerships with Cisco, Hewlett-Packard & Siemens.
MicroBusiness Europe Ltd                         January 1994 – September 1998
MicroBusiness Europe Ltd was an ERA member Representative company specialising in the Sales & Marketing of computer hardware and software throughout Europe. Manufacturers & products included: AdvanSys ( SCSI ), American International ( Storage & Backup ), ConnectSoft (eMail), IntraServer( SCSI ), Patriot Communications ( ISDN ), StarVox ( VoIP ).
Managed the European business for the manufacturer as a Virtual Subsidiary, providing an instant Branch Office run in the name of the Manufacturer, plus Sales, Marketing, Press Relations & Technical Support. Managed the business via multiple channels, including Distributors, Resellers, Direct Sales & major OEM partnerships

Traveling Software Ltd                                   July 1991 - January 1994
Regional Manager
Responsible for sales and marketing of LapLink into many countries of Europe, including UK,
Italy, Spain, Benelux, Scandinavia, Eastern Europe, Africa & Middle East. Managed the successful introduction of new products and versions, via Distributors and Dealers, growing the business from $20K / month in mid 1991 to $500K / month in 1993

Communicate Limited                                                1990 - June 1991
Sales and Marketing Manager
Communicate made computer peripherals for communication using Data, Telex and Facsimile.
Launched 10 new products to End Users and through Computer Dealers.
Siemens UK                                                                1985 - 1989
Sales Manager       
Hired to revitalise the components business, turnover grew from
£25M in 1985 to £75M in 1988
INMOS Limited                                                             1981 - 1985
Northern Europe Sales Manager
Grew sales of memories and microprocessors in UK, Scandinavia, Benelux
Israel and South Africa from $0.3M in 1981 to $15M in 1984
Intel Corporation                                                         1976 - 1980
Sales Manager, Israel                                                  1978 - 1980
Established a local sales company, hired 5 local staff, and grew the business
from $1.6M in 1978 to $8M in 1980
Created a special task force to launch the 8086 microprocessor
and achieved 12 design wins compared to a target of 4.
Sales Executive                                                            1976 - 1978
Responsible for direct sales in SE England, plus all sales
via Distributors in UK, Israel and South Africa

Earlier Career                                                              1964 - 1976

Motorola                             Major Account Executive
ST Microelectronics              Senior Sales Engineer
Microfilm Equipment             Chief Engineer (Electronics, Mechanical & Optical)
Electronic Applications          Electronics Development Engineer
Personal Details
Date of Birth                        November 11, 1941
Marital Status                      Married with twin sons
Education                            Southampton University, B.Sc. Electrical Engineering, Part 1
                                          Hendon Grammar School, 9 'O' Levels, 4 'A' Levels
Training                              Tack - Basic Selling Skills
                                          Wilson Learning - Counsellor Selling
                                          Intel - Situational Leadership
                                          Xerox - Interpersonal Managing Skills

Biographical Summary
In-depth professional Technology Consultant, specialising in hi-tech Sales & Marketing,
with excellent management skills developed over the last 20 years working for
multi-national companies, with assignments in the UK, France, Germany and Israel.
A comprehensive knowledge of the World-wide Telecoms & Computer business, including the key channels and influencers.
My key talents are:
            Creating successful launches of new products into new markets
            Developing Missionary Sales of innovative new products
  Managing change, motivating and training staff, 
                    providing strong leadership and direction
            Managing Marketing programmes and budgets
            Strategic planning, with the ability to envisage and identify new business opportunities
            First class skills in decision-making, combined with an excellent technical awareness
In short,
            a proven, results-oriented, professional manager who can operate at all levels